I work to build businesses that matter.
That solve pressing problems. That make things better.
I work as Head of Strategy at Alberts Impact Ventures, an early-stage venture capital firm that invests in impact driven founders, solving pressing problems, right from the start. We focus on environmental sustainability, mental health & wellbeing, arts & entertainment and equality.
I founded Story & Focus, where I work with purposeful businesses to get to the heart of their story and find the focus that drives growth.
I’m a mentor at Startmate, brand strategy advisor to wholesale energy company Amber Electric, angel investor and lifetime environmentalist.
Previously, as an entrepreneur, I helped build management consultancy Step Change to more than 35 staff, and worked with hundreds of clients across Australia and the world.
Prior to that I worked at some of the giants of the marketing world including Coca-Cola, Unilever, Nestle and Saatchi & Saatchi.
Ultimately, it’s not what you do that defines you, it’s who you are.
"It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat."
Theodore Roosevelt